Process

What actually happens after you hit submit.

No dashboard, no automated scoring. A real review, a real reply to your inbox, and, if selected, a real budget behind the build.

  1. Write the idea up in about 100 words

    Name it, describe the problem it solves and who it's for, and tell us whether you picture it as a mobile app, a website, a desktop app, or you'd like us to decide the right format. Short is better than exhaustive. We'll ask follow-up questions by email if we need more.

  2. Pay the flat submission fee

    Charged once, at submission, whether or not the idea is selected. It funds an actual human reading every idea that comes in, not a subscription and not a queue position. The current fee is shown on the submission page.

  3. We review it against a short list of questions

    Is the problem real and specific? Could a small, focused version of it be built and marketed on a reasonable budget? Is there a plausible path to revenue in a moderate timeframe? And has anyone submitted the same idea before you? Submissions are credited to the earliest submitter, so a duplicate of an idea already in our queue won't be selected.

  4. You get a real reply, either way

    We reply directly to the email you submit with. A straightforward yes or no, and if it's a no, a short note on why where we can offer one. There's no separate portal to check; the answer comes to your inbox.

  5. If selected: we scope, design, and build it

    We fund the engineering, hosting, and infrastructure ourselves. You're not asked to pay anything further or to contribute development work, though we'll loop you in for feedback and any product decisions that need your input as the original idea owner.

  6. We deploy it and run the launch

    Domain, hosting, payments, store fees, and a real go-to-market push, including content, launch channels, and ongoing growth work, are on us, not you.

  7. Equity is split 30/70

    You hold 30% equity in the resulting product or company as the original idea's submitter. AppDeas holds the remaining 70% in exchange for funding, building, deploying, and marketing it. Full terms are in our submission terms.

What we're looking for

  • A specific problem for a specific type of person or business, not "an app for everyone"
  • Something a small team could realistically design, build, and launch without years of R&D
  • A plausible way for it to make money: subscriptions, one-time purchases, a marketplace cut, and so on
  • Ideas across mobile app, website, and desktop formats are all welcome. Pick "let us decide" if you're unsure of format

What tends not to get selected

  • Ideas that require regulatory approval, hardware manufacturing, or capital far beyond a lean software build
  • Extremely broad platform plays ("the next social network for everyone")
  • Ideas someone else already submitted to us. The earliest submission wins
  • Ideas that closely copy an existing, actively defended product without a clear angle
  • Anything we can't legally build or operate

Ready to write yours up?

About 100 words is all we need to start.

Submit your idea