Idea intake, now open

Anyone can sketch an idea.
We're the ones who build it, ship it, and sell it.

AppDeas takes the one part of starting a product that stalls almost everyone, the money and months it takes to go from napkin sketch to a live, marketed product, and we cover it. You bring the idea. We bring the build budget, the engineering, the deployment, and the marketing push.

100-word idea brief Reviewed by hand, not by bot 30% equity stays yours
What we cover, if selected
  • Design & engineering
  • Hosting & infrastructure
  • Store & platform fees
  • Launch & ongoing marketing
  • Operations, updates & support

You submit the idea and keep 30% equity in what gets built. We fund and run everything above with the remaining 70%.

The actual bottleneck

The idea was never the hard part.

A rough demo is a weekend project now. What kills most products is everything after the demo: months of paid development, platform fees, infrastructure, and a marketing budget, all spent before a single dollar comes back.

Everyone can do this

Sketch a prototype

A weekend of tinkering gets almost anyone to a rough demo. That part is commoditized. It's genuinely not the bottleneck anymore.

Everyone can do this

Talk about launching

Landing pages, waitlists, "coming soon" posts. Cheap to produce, easy to abandon the moment the real bill for development and marketing arrives.

This is what we fund

Commit real money to finish it

Paying for real engineering time, real infrastructure, and a real marketing budget until the thing is live and profitable. That's the part almost nobody follows through on. That's what AppDeas puts up front.

The pipeline

From your paragraph to a shipped, marketed product.

  1. You submit

    Idea name, a roughly 100-word description, what kind of product it should be (or let us decide), and your email. Paid at submission.

  2. We review it by hand

    A real person reads every submission and replies to your email either way, selected or passed on. See how it works for what we're actually screening for.

  3. We fund and build it

    If selected, we design, build, and deploy the product on our own budget. No additional cost or fundraising ask to you.

  4. We market it and run it

    Launch, distribution, and ongoing growth is on us. You're not expected to run ads or write launch copy.

  5. You hold 30% equity

    You keep 30% ownership of whatever gets built from your idea. We hold the remaining 70% in exchange for funding and running the whole build.

The math on going it alone

Shipping solo costs more than most people expect.

Before a solo iOS app earns its first dollar, its builder has typically paid developer program fees, bought or borrowed Apple hardware, covered business formation costs, and entered a store with millions of competing apps where visibility is bought, not given.

Barrier 01

Platform & hardware

$99/yr +

Apple's developer program alone is $99 every year, and publishing an iOS app requires a Mac on top of it. That's real money spent before line one of revenue.

We carry every platform and hardware cost for selected ideas.
Barrier 02

Company & overhead

Fees stack

Business formation, payment processing, domains, hosting, and app review cycles each look small alone. Together they're a recurring bill that arrives long before customers do.

Overhead comes out of our 70%, never out of your pocket.
Barrier 03

Marketing in a crowded store

The big one

With millions of apps competing for attention, acquiring users usually costs more than building the product did. This is the line item that quietly ends most solo launches.

A funded launch and growth push is the core of what we do.
See the full cost and payoff breakdown

Have an idea sitting in your notes app?

Write it up in about 100 words. We'll do the rest.

Submit your idea